In fact, it received a slew of positive feedback. Utah’s transportation department heard no such criticism. There the agency saw the practice as distracting and hazardous and asked highway officials to stop. In New Jersey, the Federal Highway Administration didn’t find efforts to spice up safety reminders funny or effective, per The Washington Post. “And so that’s why we thought that if we could get people talking about it and thinking about it, that that would create action.” “The intent was to create a conversation about safe driving behaviors and maybe bring a little levity to a very serious subject,” Gleason said. Buckle up,” another said around Mother’s Day. “Pledge allegiance to driving focused,” one sign said in July. They’ve thrown puns, pop culture references and allusions to upcoming holidays into reminders to buckle up, focus on the road and drive sober. Members of the Department of Transportation had been using humor to make their freeway signs more memorable for about seven years. “I think people just got so used to seeing them that it may be a case where people don’t even notice that they’re not there anymore,” Gleason said. ![]() The Utah Department of Transportation stopped displaying jokes on its electronic signs about four months ago, but spokesperson John Gleason says he hasn’t heard anyone say anything about it. You may have noticed a lack of silly signs like these as you drive along I-15 in Utah.
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